Marketing guides
for property trades.
Plain answers for agents, developers, contractors, glaziers and fabricators, with the sources linked.
23 posts
What Is IDX in Real Estate? IDX Websites Explained
IDX lets a brokerage show other brokers' MLS listings on its own site. What NAR policy requires, how agents get a feed, and how IDX differs from a VOW.
Is Angi worth it for contractors? Run this sum
Angi publishes no lead price, so the honest test is your cost per booked job. Its own rules on shared leads, charges and credits, plus the sum.
How to Get on Construction Bid Lists as a Sub
For glaziers and miscellaneous metals subs: GC prequalification, BuildingConnected, PlanHub, The Blue Book and what an estimator checks first.
Are Zillow Leads Worth It? Run the Numbers First
Zillow sells leads two ways. How each is priced, what public data can and cannot show, and a break-even sum to run on your own ZIP codes.
Google Guaranteed is gone: Google Verified explained
Google Guaranteed ended in October 2025. What Google Verified means, what happened to the money back, and how Local Services Ads change in 2026.
How to Market a Metal Fabrication Business
Pick the markets your shop suits, show proof a buyer can check, and test Thomasnet with numbers. A plain plan for fabrication shop owners.
What Does an ISA Do in Real Estate? Duties and Rules
An ISA calls, texts and qualifies leads, then books agents. What the job covers, when a license is needed, and what calling rules apply to a team.
How to ask for reviews on Google: contractor texts
What to text after a job, word for word, and what Google’s review policy and the FTC rule forbid. Sample wording for service calls and big jobs.
Metal Fabrication Website: What an RFQ Needs
What engineers and purchasing buyers look for before they send an RFQ: materials, tolerances, drawing formats, certifications and lead times.
Google Business Profile for Real Estate Agents
Yes, agents can have a Google Business Profile. Google's rules on the name, the address and brokerage branding, and what gets a profile suspended.
Missed call text back for contractors, compared
Text back, answering service or AI receptionist? A side-by-side for contractors, plus what TCPA consent and A2P 10DLC registration mean for your texts.
AISC Certification Requirements and Cost
What AISC asks a fabricator to submit, how long it takes, and the 2026 fees from AISC's own schedule, plus the costs it does not publish.
How to Show Up in ChatGPT as a Realtor
What OpenAI and Google say, what the buyer numbers show, and a monthly test any agent can run. No vendor stats and no promised mentions.
What a contractor website needs: the checklist
A contractor website checklist built on Jobber’s measured gaps, FTC advice to homeowners and state license rules. Eleven items, first screen to FAQ.
Glass Repair Near Me: Local Search for Glass Shops
How a glass shop shows up for repair, shower door and board-up searches, using Google's own Business Profile rules on hours, names and service areas.
How to Market a New Residential Development
For developers: when the law lets you advertise, what each stage from pre-construction to lease-up needs, and how housing ad rules shape paid media.
Jobber vs Housecall Pro vs ServiceTitan: booking
How Jobber, Housecall Pro and ServiceTitan handle online booking and integrations, from their own help centers, checked October 31, 2026.
AI for Metal Fabrication: What Works Today
An honest look at AI for fabricators and glass shops: quoting intake, steel takeoff and follow-up, what vendors claim and what is still unproven.
Fair Housing Advertising Guidelines: 2026 Rules
What the Fair Housing Act bans in ads and captions, why HUD's old word list is gone, what HUD withdrew in 2025, and a check before you post.
HVAC slow season: what to market, and when
An HVAC slow season plan: tune-up timing, who to contact first and how many maintenance agreements a tech can carry, with math for your own shop.
Listing Appointment Checklist for Real Estate Agents
A listing appointment checklist built on NAR seller data: what to confirm, how to price, what to show, and the settlement and lead paint items to cover.
Is Nextdoor good for contractors? Costs and limits
Is Nextdoor good for contractors? The free page, Faves, what’s paid, what roofers can buy, and why most of the proof comes from Nextdoor itself.
ChatGPT for contractors: how to get named
What homeowners do in ChatGPT, what call data shows, and the site and listing work that gives an AI tool a reason to name your company.
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